Odin

UTM Builder

Build campaign URLs with UTM parameters.

About this tool

Messy UTM spelling breaks analytics dashboards. This free UTM builder assembles campaign URLs with source, medium, and campaign parameters. Fill the fields, generate a clean link locally, and keep naming conventions consistent across ads and email.

How to use

  1. Enter the base website URL.
  2. Fill utm_source, utm_medium, and utm_campaign (plus optional terms/content).
  3. Generate the full tracked URL.
  4. Copy it into ads, emails, or social posts.

Frequently asked questions

Source, medium, and campaign are the core trio most teams standardize on. Content and term are optional for finer detail.

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